Creating a brand In AAU
By: jchamarahome 
June 6, 2015

When creating a brand one must be committed,fear is what hinders many people from having success one thing we must understand is that we have the ability to meet and overcome all obstacles. If one has faith he or she can move mountains in order to create something you must step out on faith and to be a program that will represent success you must put your best foot forward with integrity, class and character this is what we will teach this is what we will represent and we will always put God at the top of everything we do with these principle,the foundation for the brand will be set. basketball as we believe is like life whatever you put into it that is what you will get out of it. Every young man that comes to this program will do the same we make no excuses we fear no one in this order we will teach them these three important principles, God, family, and brotherhood.

We will leave no one behind us the winning attitude no big I's or Little u's...... This will be our platform for success we won't rest till we meet these goals this will Build The proper chemistry that is needed to have a winning program guidelines and principles the program must have and every person that comes to the program must buy into the idea this is the brand.these are the keys to success, don't sleep till you meet them and you can rest a sure if you follow this the brand will be a  success !! I hope that these are encouraging words for new programs like ours who is committed to being one of the best in the nation don't give up believe in your program and the young men that come through it. teach them to believe in self. That is the first law of nature self-preservation. So now let's get to work and compete at the highest level, much love to all the AAU programs in the nation.

 

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