New Heights’ mission is to inspire promising inner city youth to be leaders, champions and student-athletes and empower them to be successful in high school, college and life. Specifically, our organization uses basketball as a “hook” to engage young men and women in the program, help them access high quality educational opportunities, and instill in them the values and life skills that will prepare them for success in life beyond sports. Since New Heights’ inception in 2005, our programs have consistently engaged young people over time, as is evident from our high annual retention rate (80%). New Heights creates opportunities and provides support for promising youth to fulfill their potential in the classroom, on the court and in the community. Our mission is to inspire inner-city youth to be leaders, champions and student-athletes and to empower them to be successful in high school, college and life. Affiliation: Adidas